So, I heard you're hiring a brand events manager.
- From
- Tina Yip
- Re
- Brand Events Manager
- RSVP
- tina@tinayip.com
San Francisco, CA
01 · Figma Config
I've hosted some of the most well-reviewed Figma Config ancillary events
Config is an inspirational, huge gathering of designers and builders. Most of the talks are about craft and the work itself, so I saw an opportunity to create more intimate gatherings around career growth, space for inward reflection, moments to go analog and make something with our hands. These are three independent side events that I designed and executed end-to-end.
Creative Career Futures
548 RSVPs for 50 seats
⭐️ Inspo: lightning talks from creative professionals who've made pivots, taken risks, and created experiments to move toward more fulfilling work: Natalia Kowaleczko (founder of Pact Studio), Vivien Sin (founder of The Third Place), Allison Fillice (illustrator).
⭐️ Design: a mini workshop interwoven between talks, to dream and design for the next chapter of your career, one that's energizing.
⭐️ Connect: meeting other interesting creative folks, in an open, intentional setting.
Vibe Painting
124 RSVPs for 35 seats
A creative evening of curiosity, art, and community centered around a mystery art kit.
Make Your Own Growth Map
262 RSVPs for 80 seats
Config was a day of inspiration. Make Your Own Growth Map was a night of integration: space for talking through what you learned and figuring out what it all means.
A guided workshop designed for designers with 5+ years of experience who are ready to be in the driver's seat of their careers, using insights from Config and beyond.
Kind words from attendees 🙏
02 · Experience design & brand strategy
I've spent over a decade designing brand experiences end-to-end, solo and with full teams, and my background as a brand strategist means every event starts with why it matters for the brand.
Operating in fast-paced, highly ambitious environments.
Founder Jun 2023 – Present- Designed and executed thoughtful events for designers and creatives navigating career growth: talks, workshops and shows at Google, SF Design Week and Figma Config.
- Worked with 31 clients through 1:1 coaching to make their work/lives more intentional, meaningful and expansive.
- Host of 5to9, a podcast with over 8,000 listens, telling stories of people who love their creative work.
Reimagining Creative Work in the Age of AI
Talk featuring designer Emmett Shine, founder of Little Plains, at SF Design Week
Permission to Evolve
Part show, part workshop, part talks. A gathering for creative professionals exploring the unknown
Mid-Career Reset
A workshop designed for creative professionals ready to reformulate their careers, reclaim their spark during SF Design Week
Founder Jan 2018 – Jun 2023- Creator of an events-first community of 3,000+ brand planners, strategists, and anyone who identifies as a strategic thinker, in New York and beyond.
- Led a team of 8 people collaborating on the brand, newsletter, mentorship program, community research and monthly events.
Culture of
Deep dives into subculturesPast themes: sneakers / intimacy / chill / drag / cosmos / web3
Workshops
Hardcore learning sessions to improve your craft
Offtopic Townhall
A night for community members to connect: 5-minute rabbit-hole presentations, music, vibes
Real Talks
Vulnerable conversations with industry leaders
Senior Brand Strategist → Head of Marketing & Culture Jun 2017 – Jan 2021
- Led and produced 20+ panels, pitch competitions, events and conferences at Cannes Lions, SXSW and Luminary, with partners like Adobe, Visa, Refinery29, Female Founder Collective, Atlantic Records and Lyft.
- Built a post-event feedback loop, tracking impact and attendee sentiment for each conference and series to sharpen the next one.
- Collaborated with our PR partner to land client write-ups in Teen Vogue, MediaPost, Refinery29, Ad Age, Forbes, Campaign US, Fortune, The Drum and more.
- Created the company's first mental health program.
- Founding team, content & strategy lead of LLShe: an advocacy that helps women-loved and women-led brands build their story and gain cultural relevance through connections, events and content.
Cannes Lions Party
Pantsuit dinner party with Female Founder Collective, Visa & Refinery29, featuring musician Estelle
Female Founder Pitch Competition Series
Pitch competition with Wells Fargo
Reframing Motherhood
Full-day conference with Citi celebrating mothers at work: speakers, music, female founder marketplace, workshops
Seema Summit
Seema's launch event: a summit celebrating South Asian women through speakers, workshops, experiences, and conversations
I started my career as a social media strategist, but I was always part of larger teams activating large-scale events, from Samsung Unpacked to the Super Bowl. Working across different teams and roles taught me to see the big picture, not just my piece of it. Outside of work, I was always tinkering with events of my own: hosting my own event series, speaker series, networking brunches, and more.
Samsung Unpacked
On the ground with the events team, amplifying Samsung's flagship launch on social
Verizon x NFL
Strategized and executed a real-time command center program for the Super Bowl and weekly event live streams
Mastercard x NYC Food & Wine Festival
Interviewed chefs at NYCWFF for Mastercard's social media channels
03 · The intersection
I operate at the intersection of brand, experiences, and career development
I am always pushing myself toward mastery in experience design, brand and strategy. Constantly experimenting with new ways to bring people together, through gatherings and approaches to hospitality that help people feel present together, to feel, connect, and learn.
I believe brand is both a vehicle and a vessel: a way for people to express themselves, and a way to gather like-minded folks around a shared identity. In-person experiences are one of the last places that let us be present together, be human together, and create culture together.
04 · Connecting the dots
What I'd bring to Figma
I'm a creative who's already designed for the creative community. I've managed the full event cycle, from strategic planning and concepting to end-to-end ownership, both as a team of one and as part of larger teams and marketing initiatives. And my coaching work shapes how I show up on a team: as a guide and a good teammate who helps people do their best work.
A few thought starters
From the outside looking in and without knowing what's already in motion internally.
Source Material, in real life
Figma's YouTube series "Source Material" is such a smart idea. Bringing it to life at events, where creatives experience a range of inspirational moments firsthand, could make it even more powerful.
Config's in-between moments
Config already does the main experiences so well. My hunch is there's room in the in-between: small moments of connection, humanness and inspiration, a little surprise and delight, even a quiet place for introverts to rebalance. The interesting challenge: keeping the big conference, but designing it intentionally so it still feels impactful for everyone, from different walks of life.
Friends of Figma, elevated
Friends of Figma is home to a big chunk of Figma's biggest fans. There must be a treasure trove of insights in there about what they love, so that the brand team can create not only from the top down, but also from the bottom up, with the community.
As we enter the next era of creativity, and more AI slop, I believe Figma can be the place that helps creatives feel expansive, do what they do best across the whole creative process, grow and create even more meaningful work.
These are exactly the things that I care about and I am eager to contribute and increase the impact of this brand.